Marketing Heist!!!!
Inside: Pepsi Gold Can, 65 million Member accounts, Top 10 for 170 days.
While Netflix is smashing from all corners with its marketing strategies on the launch of Money heist. Looks like all brands want to take a role in that heist.
Definitely, you must have seen the Money heist reference in almost all popular brands.
The top one is Pepsi.
Pepsi rolled out its limited-edition golden cans and packs inspired by the series featuring iconic elements — the ‘Dali mask’ and ‘Bella Ciao’.
All this for a series that is enjoying mixed reviews in India, it went well up to 2 seasons, decent in 3rd, but the 4th one started attracting lots and lots of mixed reviews.
Yet, it is getting celebrated more than other awesome series.
Just because it is fun watching.
The best part is, it is not even an English series, it’s a Spanish one.
In India, most people watch English and jumps to Korean.
But this one earned a lot of fans along with another german series Dark.
Though there is optional audio in different languages (English, Hindi, Tamil, Telugu) most of the viewers are watching only in Spanish with English subtitles.
The craze is in 2020 Netflix, Money Heist featured on the Top 10 row for 170 days.
Another mind-blowing fact is, Netflix’s projected to draw 65 million member accounts choosing to watch at the same period.
That’s why every brand wants to take a part in it and it is also working fine.
Notifications are pouring with “Bella ciao” as the first line.
If you haven’t watched it yet, just give it a try to know what made 65 million people engage with this series.
- ‘Bella ciao’ from a Peaky Blinders fan 🙂
